How DailyMail.com leverages content volume and velocity to create high-performance campaigns, and how this signature style has inspired a product that serves as a custom virtual newsroom.

At DailyMail.com we publish 1,000 stories and 10,000 photos a day. This incredible amount of dynamic content helps us maintain a massively engaged and loyal audience – while also serving as the basis for our most successful client offering. Our presentation illustrated how our unique approach to high-volume editorial inspired Story Blaster, our proprietary platform that aligns brands with thematically relevant content that’s curated in real-time.

Session Takeaways:

• First look at Story Blaster and its innovative digital dashboard
• A different perspective on the traditional branded content model.
• How to monetize different apps/platforms – our partnership with Snapchat at the center of the discussion.