The Internet was born on a promise of seamless connectivity but in recent years it’s evolved in a way that has fragmented people into networks that can be challenging to define or understand. Codec.ai’s primary goal is to help brands identify the audiences that matter most to them and opportunities to win their engagement.

During this session hear from Martin Adams, one of the UK’s Top 100 Entrepreneurs on the Maserati List, a Top 50 UK Innovator by Penrose and CEO and Founder of Codec.ai as he explores actionable ways for brands to understand the nuances of content marketing.

Attend this session and learn:

• Why understanding culture is the key to brand growth and has been overlooked in an era of performance marketing and personalised media
• How cultural, or contextual, data allows us to use the same unified data source for segmentation, creative insight, and distribution
• How GDPR and international regulations are shaping the role of cultural data and why brands need to understand how to best use it