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Contouring Innovation: How to Integrate Technology in the Beauty Industry

Hosted by CAA-GBG

Wednesday, June 13, 2018

Los Angeles

Tech

0:35 minutes

Technology has disrupted many CPG companies, but few so more than beauty brands who have faced mounting pressures to keep up with shifting consumer behavior and new competitors born out of Instagram and Pinterest culture. While social media constantly evolves, how do beauty brands adapt? How do they reach the right consumers to convey a meaningful message and deliver it through engaging content?

In this session, CAA-GBG will show you how immersive technology experiences can connect brands with their target audiences through omni-channel strategies in order to drive conversions. This session will dive into the disruption of the purchase funnel and deliver key takeaways to leverage technology and data to make an impact in a cluttered beauty space.

Session Speakers

Kendra  Bracken-Ferguson

Kendra Bracken-Ferguson

Chief Digital Officer, CAA-GBG

Brandon  Carter

Brandon Carter

Head of Beauty, CAA-GBG

Kyle  Jackson

Kyle Jackson

Chief Executive Officer, Talespin

Wayne  Liu

Wayne Liu

GM and Vice President of Business Development, Perfect Corp.

Quynh  Mai

Quynh Mai

Founder, Moving Image & Content

Christine  Stern

Christine Stern

Director of Digital Marketing & Social Media, beautyblender

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