Technology has disrupted many CPG companies, but few so more than beauty brands who have faced mounting pressures to keep up with shifting consumer behavior and new competitors born out of Instagram and Pinterest culture. While social media constantly evolves, how do beauty brands adapt? How do they reach the right consumers to convey a meaningful message and deliver it through engaging content?
In this session, CAA-GBG will show you how immersive technology experiences can connect brands with their target audiences through omni-channel strategies in order to drive conversions. This session will dive into the disruption of the purchase funnel and deliver key takeaways to leverage technology and data to make an impact in a cluttered beauty space.