To succeed on social, you need to understand platforms. You need to be on the right platforms, you need to make the right content for the right platforms and you need to engage with right people in the right way on the right platforms.

At Social Media Week London, creative directors, David Schneider and David Levin, will take to the platform (main stage) to talk about platforms. At their social agency, That Lot, platform specificity and native innovation is absolutely crucial in the work they do for their clients (such as Channel 4, B&Q, Nando’s).

In this talk, they’ll show examples of numerous platform-led brands and broadcasters nailing it on social, and will offer tips and inspiration for tackling your chosen platforms in creative, highly-engaging ways. Dress code: platforms.

Audience takeaways:

• Greater awareness of the specific demands of different social media platforms
• Tips for what works on different platforms
• Shortcuts to innovation and originality on social
• Inspiration: a sense of how to win big on social