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How Data and Analytics Can Transform and Enhance Native Advertising Opportunities
Hosted by Forbes
Tuesday, February 23, 2016
New York
Marketing
0:45 minutes
Most top news organizations offer creative native advertising platforms and marketers can choose from various platforms and native ad models. This session covered the benefits of always-on native advertising, specifically looking at the benefits of ongoing publishing campaigns, value of data and analytics for improving content, and the evolution of thought leadership. The panel also discussed how how brands can leverage native advertising over time via the web, mobile and social to reach target audiences.
Session Speakers
Eddie Kim
Cofounder and CEO, SimpleReach
Mikhail Naumov
Chief Strategy Officer, DigitalGenius
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