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Data and the Customer Journey: How We Monetise Our Audience
Hosted by Future plc
Wednesday, September 14, 2016
London
Marketing
0:30 minutes
In 2015, PC Gamer went from being a specialist player in the gaming world with revenues under pressure to becoming arguably the most influential games site on the globe.
Developing a unique strategy to build its brand and grow its audience, PC Gamer is now a thriving business that has seen revenues increase by 80% and key audience metrics increase by more than 50%. It has also successfully evolved from being a print publication to a leading website and a steadily growing social community.
In this keynote presentation Future plc’s CEO, Zillah-Byng Thorne explained how data and the customer journey have enabled the organisation to write a new chapter in their story.
Session Speakers
Zillah Byng-Thorne
CEO, Future plc
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