In less than a decade BuzzFeed has quickly become a cross-platform, global network for news and entertainment that generates nine billion content views each month.

As an entertainment studio and through properties such as Tasty and Bring Me they have pioneered new video formats and ways to experience content online. So how does BuzzFeed enrich the creative development process, where do they look for inspiration and how have they become a staple in the minds of big budget advertisers?

In this fireside conversation, we will hear from Richard Alan Reid – Executive Creative Director, BuzzFeed International – who will share some of the ways that BuzzFeed thinks about creativity.