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Dead Air: What Marketers Can Learn From the Decline in Sports Viewership

Hosted by BOLD Worldwide

Wednesday, March 1, 2017

New York

Marketing

0:45 minutes

Live sports are still considered the “safe haven” for advertising and TV commercials. But is this really the case, or has the social and digital landscape changed how we consume everything?

Consumer engagement continues to rise on social platforms like Facebook, Snapchat and Instagram while ESPN is losing hundreds of thousands of subscribers and the NFL ratings are continuing to drop. What can marketers learn from this, and is the future of live video on social media?

Brian Cristiano, CEO of sports ad agency, BOLD Worldwide will paint the picture of media consumption through the lens of sports. Megan Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks and Daniel Roberts, Sports Business Writer for Yahoo Finance will join Brian and dig into the reality in an unapologetic, energetic panel that discusses the broader implications, where they see the future of media consumption headed and how marketers can use this shift to their advantage.

Session Speakers

Brian Cristiano

Brian Cristiano

CEO, BOLD Worldwide

Daniel  Roberts

Daniel Roberts

Sports Business Writer, Yahoo Finance

Megan  Ryan

Megan Ryan

Senior Director, Marketing Strategy, Atlanta Hawks

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