Social media was built to move at the speed of culture — but how do brands, publishers and personalities keep pace? Ira Madison III, American TV writer and podcaster, will join Bevan Mahaney, Creative Director/Writer, Grey West for a conversation around staying relevant by drafting off or creating for pop culture — and how to maintain your voice and message in the process.

Madison has developed a resonant voice by creating and commenting on pop culture in a smart way. His genuine fandom and sharp point of view has lead to the huge popularity of his Crooked Media podcast, Keep it! Madison has captured fans’ attention by being consistently culturally relevant and staying true to his authentic self while speaking about music, pop culture race and politics. In this talk, we examine the key to racing forward while keeping your eyes on the destination.