Everyone needs to find a way to create more enduring, valuable relationships with their customers. In this masterclass session, participants were introduced to the different categories of retention marketing, ways to operationalize data to drive engagement, and tangible examples of businesses doing it right.
- How the world’s savviest companies think about – and increase – customer lifetime value.
- How to use data to improve your marketing.
- The secret channel that’s been delivering huge value for some of NYC’s best e-commerce companies.