This masterclass focused on how to leverage the data you have, and the data you don’t yet have, to determine who will buy your product, pay for your service, or hire your team.
Jeffrey Lancaster, Head of Product at Decoded, took us on tour of how open data and APIs (social media and otherwise) are being leveraged by industry leaders to determine the best ways to connect to consumers.
- An understanding of what Open Data, APIs, and Machine Learning are
- How businesses are using these tools to better understand their customers
- What some of the ethical responsibilities are when working with these datasets and tools