From Pokemon Go to Amazon’s Echo to Pinterest, digital is evolving away from sitting and staring at screens to integrated movement and encouraged action. Call it the next digital evolution: human beings are increasingly intertwined with digital interfaces that enhance their everyday and provide useful experiences. Hear from a creative strategist who also studied neuroscience on how consumers enter a brain state called “flow” where they are completely focused, often happier and more productive and have an increased receptivity to brands.
How can marketers tap into this “flow state” to create meaningful and helpful experiences? This session will showcase the evolution of our brains and what the future holds for marketers.