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Finding Flow: How to Create Meaningful and Engaging Digital Experiences

Hosted by Pinterest

Thursday, November 17, 2016

Chicago

Marketing

0:41 minutes

From Pokemon Go to Amazon’s Echo to Pinterest, digital is evolving away from sitting and staring at screens to integrated movement and encouraged action. Call it the next digital evolution: human beings are increasingly intertwined with digital interfaces that enhance their everyday and provide useful experiences. Hear from a creative strategist who also studied neuroscience on how consumers enter a brain state called “flow” where they are completely focused, often happier and more productive and have an increased receptivity to brands.

How can marketers tap into this “flow state” to create meaningful and helpful experiences? This session will showcase the evolution of our brains and what the future holds for marketers.

Session Speakers

Raashi  Rosenberger

Raashi Rosenberger

Brand Marketing, Consumer Apps, Google

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