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For The Culture: Exploring the Unwritten Rules Which Drive Creativity and Commerce

Hosted by Doner

Tuesday, June 12, 2018

Los Angeles

Business

0:20 minutes

Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. We use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottomline. While the convergence of the two — creativity and commerce — is considered the hallmark of ‘good marketing communications’ (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor which frames it relevance and significance. That factor is ‘culture’ and this session will venture to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of we approach marketing in today’s hyper-connected world.

Session Speakers

Marcus  Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

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Marcus Collins

Marcus Collins

Doner

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