With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre. The company is not only a revered music industry name, but also a cultural icon with a mission to serve players at every stage of their musical journey.

Join Fender CMO Evan Jones as he documents the brand’s digital journey and ongoing pursuit to create a connected ecosystem of players.

Attend this session and learn:

• How to foster a community among your customers
• Examples of moving traditional marketing to digital and adapting to the changing landscape
• How to leverage social media to drive growth