Exponential technologies like automation, artificial intelligence, and bots are disrupting the way we work and live. As businesses, we need to understand these trends. The companies that embraced social media and mobile early reaped huge benefits. Similarly, the companies that incorporate AI, bots and other emerging technologies into their businesses will have a huge advantage.
How will these emerging technologies impact your marketing strategies? How can you leverage them to improve your marketing reach and connect better with consumers? This interactive presentation is targeted towards brand executives and marketers who want to understand 1) the latest breakthroughs in AI and bots for marketing, 2) the best industry practices and case studies and 3) how to design and deploy emerging technologies like AI and chat bots for their brands.
- What is Artificial Intelligence and bots? How do these technologies they work?
- What are the applications for these emerging technologies in marketing?
- What are examples of successful AI and bots for brands? What are failures that marketer should avoid?
- How does one start creating a strategy for AI and bots?