Never before has a generation perplexed marketers more than Gen Z. Constantly connected, yet more discerning than ever, this new generation is empowered and opinionated. They expect more from brands. More authenticity. More purpose. More representation. The battlefield for winning their hearts and minds has already been staged, and brands are fighting to connect.

Charlotte Dixon and Shannon Maclean Arnott, leaders of branded video company MOFILM’s social division, will be shedding light on their experience of working with their global community of Gen Z creators to make authentic, diverse content for the world’s biggest brands. They have posed the question of what the future of social content looks like to these creators and will be sharing first hand insights from all corners of the globe. This showcase of multiple diverse voices will give brands a direct line into how tomorrow’s creators and consumers think, and how to future proof their content for the world of tomorrow.