Social media has forever changed politics and civic engagement. And while social media is a key venue for political debate, civic engagement and change for our country, is it a place for brands? The best, most successful brands such as Nike and Patagonia have chosen to take a bold stance and engage. With the 2020 U.S. Presidential Election on the horizon, hear from the people behind the Women’s March, March for Our Lives and One Vote at a Time about how the stories brands tell, and share on social media have the potential to shape our future.
Attend this session and learn:
- How to use social media to drive change
- Case studies where brands successfully use social to take a stance
- How to tactfully use social media to voice an opinion