It’s 2019, and more than 60% of the people on this planet are connected via social media. Brands have the power to align instantly with consumers and to take a stand on hot-button topics, establish brand loyalty and increase brand love. The question becomes, how much risk should brands take when using social media with tactics like trolling and meme movements on the rise? How much risk it too much? When done right, risk can translate into a competitive edge as marketers seize the opportunity to go head-to-head with their rivals.
Join The Many and a selection of its clients for a conversation about how marketers can identify the right amount of risk-taking in a socially connected world. We will take a glimpse at brands that have earned their titles as master risk-takers, and center around three main points to help marketers identify just how far into the deep end is safe for them:
- To troll or not to troll? When does trolling become too much trolling? How to avoid crossing the line from fun to offensive.
- Should you get political? or stay neutral in a time where society is especially divided across social and political issues?
- Are you too trendy – or not trendy enough? Which meme and trend movements should you jump on and which ones should you ignore? How to identify the right moments that are relevant for your brand and are in line with your brand values.