When MTV first began researching post-Millennials, none of the generational names currently in play seemed to sum up the essence of the kids themselves. So we asked… why not go straight to the source? The MTV Insights team went to work with a group of 13-14-year-olds in-person and via virtual focus groups who identified more than 500 potential generation names that were ultimately tested in a nationwide, quantitative survey. The top choice – The Founders.
Along with a new name came instructive insights into what drives this generation on-the-rise and the responsibility they feel to build upon the societal blocks that Millennials are famous for disrupting. We heard Hear from the experts at MTV as to what sets The Founders apart from Millennials, what principles brands will need to consider for future marketing and how Founders will change the journalism and social media game.