When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. That means that brands, agencies and publishers need to prove that the level of investment in content is worth it.
The presenters are experts in the field of content marketing and provided insights into their strategic thinking. They also shared their speedy and unfiltered thoughts on the hottest buzzwords in content marketing and what they mean for your business.