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The High Stakes of Content Marketing as seen by a Brand, Agency and Publisher

Hosted by Digiday

Wednesday, February 24, 2016

New York

Business

0:50 minutes

When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. That means that brands, agencies and publishers need to prove that the level of investment in content is worth it.

The presenters are experts in the field of content marketing and provided insights into their strategic thinking. They also shared their speedy and unfiltered thoughts on the hottest buzzwords in content marketing and what they mean for your business.

Session Speakers

Brian Becker

Brian Becker

Executive Director, Head of Newsroom, JPMorgan Chase

Marcus  Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

Shareen Pathak

Shareen Pathak

Brands Editor, Digiday

Nick Yaeger

Nick Yaeger

managing director, POLITICO

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