As the impact and number of influencers grow, today’s brands need a new way to collaborate with brand representatives who can effectively tell their story.

A new influencer model has been pioneered at BuzzFeed with its Creators Program. In this panel, you’ll learn how that program amplifies and supports both homegrown and external talent who have highly engaged followings in niche areas, while organically extending the company’s reach.

Attend this session and learn:

– Perspectives on the evolving relationship between content creators and audiences
– Tips for curating personal content that naturally aligns with a brand
– Key learnings from experimenting with cross-platform storytelling