We saw the largest growth in podcast listenership in 2018, with more than half of all Americans having listened to at least one. At the same time, 200,000 new series launched within the last year. With so much to listen to, and so much competition across platforms, publishers and producers, how do content makers set themselves apart and attract listeners?

Hear from two of The Times’s biggest voices in audio Michael Barbaro, host of “The Daily,” and Wesley Morris, co-host of “Still Processing,” in conversation with Seb Tomich, global head of advertising at The New York Times Company on how to stand out when experimenting with podcasts, voice and sound.