Want to know the secrets to raising brand awareness and driving demand on the world’s largest professional social network? Linkedin’s head of content and social media breaks down how LinkedIn uses its own platform to market to customers and prospects across the entire funnel. We’ll show you practical, innovative, and creative ways to increase your reach and engagement with customers and beyond. Using real company page examples you’ll learn tips you can use immediately and avoid mistakes others have learned along the way.

At the end of this session you will be able to:

• Create the most efficient content to fuel your native advertising efforts on LinkedIn
• Understand the paid and organic content opportunities available on LinkedIn and map them back to your marketing strategy
• Incorporate video best practices on LinkedIn
• Use advertising on LinkedIn as a testing ground for your broader content marketing strategy