Data and technology have changed the world. Our ability to access and scale information means we can communicate with people in more ways than ever before. We can optimise, iterate and personalise our messages at scale and understand their true impact on the people that matter. All in real time.

But, despite all of the data at our disposal, it’s finding ways to wield it that has truly helped brands succeed on social media. We believe that when inspired people and data collide you get the best results. We call that collision Creative Intelligence. And it fuels everything we do.

This presentation will inform our audience about how OMD Create uses a range of data sources to inspire its creatives and implements them within media guardrails to maximise performance.

Attend this session and learn:

• A range of data sources that can inform social media creative
• How an iterative approach delivers the best result for both creative and media
• Examples of how OMD Create has implemented its approach for their clients