Today’s consumers are bombarded by brand marketing through emails, social media campaigns, banner ads, videos, and more. They have become desensitized through all these channels as most are perceived as spam, making it especially difficult for small businesses to cut through the noise without a big marketing budget.
While social media should definitely be part of a SMB’s marketing strategy, mobile messaging is often an overlooked channel for business owners to reach customers, especially customers in their own backyard. 90% of smartphone owners open a text message within 3 minutes of receiving it, so why aren’t more brands leveraging this untapped channel?
Katie Wilson and Bonin Bough will discuss how mobile messaging, in combination with social media marketing, is a key component for small businesses to build awareness and create lasting relationships with customers in their community.