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How Social Data Helps Brands to Create Business Opportunities
Hosted by Linkfluence
Wednesday, November 14, 2018
London
Business
0:21 minutes
Although social listening has been around for some time now, there are still plenty of sceptics who struggle to see real business impact of the new analytic tools and methodologies.
In this talk, Gareth Owens, UK Managing Director of Linkfluence, will examine the business of retail and demonstrate how crucial it is for brands to put social data at the heart of their strategic decision making process.
Attend this session and learn:
- Accessing audience insights on the go to fuel campaign activations
- Demographic and behavioural insight we can gain from social listening
- An approach to merging online and offline behaviors for brand tracking
Session Speakers
Gareth Owens
Managing Director, UK, Linkfluence
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