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- 10 Licenses
- Renews AnnuallyCancel at anytime
- OnDemand(300+ hours of content)
- Watch Live(NYC, LA, and London)
- Playlists(Access weekly curated Playlists)
- Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
- Filter + Sort + Search(OnDemand & Live)
- Newsletter(Subscription to our Insider Digest highlighting new and featured content)
- SMW Discounts(25% off tickets to NYC, LA, and London conferences)
How the Mobile Phone Collapsed the Marketing Funnel
Hosted by MikMak
Tuesday, April 30, 2019
New York
Marketing
0:26 minutes
MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey.
In this session, you will learn the core tricks every Direct to Consumer (DTC) brand uses to go to market today and how she has helped legacy consumer brands adopt these same principles.
Attend this session and learn:
– How to approach performance marketing when your eCommerce approach is not DTC
– How to optimize your media for eComm conversion
– How to produce creative that drives eComm conversion
Session Speakers
Rachel Tipograph
Founder & CEO, MikMak
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