Social media influencers can significantly affect your organization’s reach and reputation. In fact, Forrester Research reports that just 13% of U.S. adults account for 80% of influential content online. Come to this talk ready to fill your professional toolkit with practical solutions designed to supercharge your influencer relations strategies.

In this talk, Rani Mani, Head of Global Social Influencer Enablement, will illuminate how Adobe built and sustained ongoing influencer programs that help organizations succeed—and how you can, too.

Attend this session and learn:

– Strategies for working with B2B and B2C influencers in ongoing programmatic ways
– Best practices and specific tactics to implement as you build your program
– How to simplify your approach to identifying influencers
– How to build sustainable relationships with social media heavyweights to keep them moving along a defined path from awareness to brand advocate