By now, we’ve heard all about how Instagram Stories help brands create more authentic connections with their audience. But what if that connection isn’t enough, and your audience needs to better understand the experience your brand delivers before they’ll make a purchase? BEAR POWERFOODS – a Keto friendly meal shake – faced this issue and solved for it by repurposing User Generated Content in their Instagram Story ads. By featuring examples of real people sharing their experiences, they achieved a ROAS of over 400%, even outperforming professionally developed creative.
Attend this session and learn:
- How to develop a sequential messaging campaign, addressing buyer concerns at every stage
- Best practices for identifying and repurposing high impact UGC
- Repeatable process to deliver an efficient overall ROAS