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How to Make Social Video Ads GenZ & Millennials Actually Want to Watch

Hosted by VidMob

Thursday, November 15, 2018

London

Media

0:27 minutes

We’re in the middle of a seismic shift in how young audiences consume content, which directly impacts how brands need to create ads. GenZ and Millennial audiences are overwhelmingly turning to social media to be entertained (read: to kill time) and video is what grabs their attention. The Stories format is all the rage but it seems to confound marketers. None of the creative best practices from broadcast apply. If you’ve found yourself scratching your head wondering how to be successful with Instagram and Snapchat Stories, you will get a lot of practical tips in this session. Joline will share findings from VidMob’s “State of Social Video” study, examples of brands who are crushing social video and actionable creative insights to win young audiences over.

Session Speakers

Joline  McGoldrick

Joline McGoldrick

SVP, Data Insights & Research, VidMob

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