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How to Manage the Mystery of Influencer Marketing

Hosted by Julius

Wednesday, May 1, 2019

New York

Marketing

0:43 minutes

In less than a decade, influencer marketing has rapidly evolved into a multi-billion dollar industry. Every year, more brands, agencies, and influencers join the party, but what do we know about the influencers? Do they really prefer Instagram to Facebook, and which channels yield the highest engagement rates? Do they work full-time or consider being an influencer a side gig? Would they buy followers, and how ‘legit’ do they think their fellow influencers are? And how often do they have problems with payments, creative direction or performance measurement?

In this session, Julius’ Danny Palestine is joined by a panel of industry experts to discuss these questions and share how marketers can have successful, effective partnerships with influencers.

Attend this session and learn:

  • All about the influencers that make influencer marketing work
  • Insights about what’s changed in influencer marketing from 2018 to 2019
  • Influencer marketing best practices for marketers

Session Speakers

Sarah  DeThomasis

Sarah DeThomasis

Director of Digital Strategy, RpR Marketing Communications

Danny  Palestine

Danny Palestine

Head of Product Marketing, Julius

Jeremiah  Rosen

Jeremiah Rosen

CEO, Sundae

Jeremy  Simon

Jeremy Simon

SVP, Influencer Marketing, Lippe Taylor

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