Many marketing professionals are aware that social and online listening can be a powerful way to gain insights about your brand, your industry, and your competitors. Implementing a social listening program, on the other hand, is more complicated.
From establishing social listening objectives, researching tools, and achieving organizational buy-in- you have your work cut out for you.
Then, you need to actually roll out a social and online listening program that the entire organization adopts and utilizes to its fullest capacity.
Learn from industry experts: Nicole Moreo from Ketchum, Lila Branagan from Ferrero, and Adrienne A. Wallace from bowmo, Inc. on developing a social listening strategy, implementing a program, and achieving organizational adoption. Todd Grossman, CEO of Talkwalker, a leading social listening & data analytics platform, will moderate the panel.
Attend this session and learn:
- Why social listening should be utilized throughout an entire organization (not just marketing or communication departments!)
- Steps to organizational buy-in on a social listening tool
- Real-life stories from respected brands that have successfully implemented social listening programs
- Predictions for the future of social and online listening