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Implement an Online & Social Listening Program Across Your Organization

Hosted by Talkwalker

Tuesday, April 24, 2018

New York

Marketing

0:38 minutes

Many marketing professionals are aware that social and online listening can be a powerful way to gain insights about your brand, your industry, and your competitors. Implementing a social listening program, on the other hand, is more complicated.

From establishing social listening objectives, researching tools, and achieving organizational buy-in- you have your work cut out for you.

Then, you need to actually roll out a social and online listening program that the entire organization adopts and utilizes to its fullest capacity.

Learn from industry experts: Nicole Moreo from Ketchum, Lila Branagan from Ferrero, and Adrienne A. Wallace from bowmo, Inc. on developing a social listening strategy, implementing a program, and achieving organizational adoption. Todd Grossman, CEO of Talkwalker, a leading social listening & data analytics platform, will moderate the panel.

Attend this session and learn:

  • Why social listening should be utilized throughout an entire organization (not just marketing or communication departments!)
  • Steps to organizational buy-in on a social listening tool
  • Real-life stories from respected brands that have successfully implemented social listening programs
  • Predictions for the future of social and online listening

Session Speakers

Lila  Branigan

Lila Branigan

Digital Marketing Manager, Ferrero

Todd  Grossman

Todd Grossman

CEO Americas, Talkwalker

Nicole  Moreo

Nicole Moreo

Vice President, Group Manager, Ketchum

Adrienne A.  Wallace

Adrienne A. Wallace

Chief Marketing Officer, bowmo, Inc.

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