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In Market: Using Social and Communities to Develop New Products

Hosted by Gravity Products & Big Spaceship

Thursday, May 2, 2019

New York

Marketing

0:33 minutes

Creating new products consumers will love is harder and costlier than ever. From R&D to marketing, the challenges in getting from idea to revenue limit business decisions every day. But there are readily available, unmined, sometimes “free” sources of data that speak to what consumers want, that brands could be used to inform their own product development work.

In this session, hear from Gravity Blankets co-founder Mike Grillo, and Big Spaceship’s SVP of Social Media Victor Pineiro, on how their companies have used social listening – both on social platforms and within their owned communities – to reinvent how product development is done.

Attend this session and learn:

  • Hear about methods for product development that redefine how brands think
  • How social listening and data mining can reinvent the wheel
  • How Fortune 500 brands are utilizing trendwatching to generate product insights

Session Speakers

Mike  Grillo

Mike Grillo

Co-Founder, President, Gravity Products

Victor  Pineiro

Victor Pineiro

SVP, Social Media, Big Spaceship

Related Interviews

Victor Piniero

Victor Piniero

Big Spaceship

Victor Pineiro

Victor Pineiro

Big Spaceship

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