Creating new products consumers will love is harder and costlier than ever. From R&D to marketing, the challenges in getting from idea to revenue limit business decisions every day. But there are readily available, unmined, sometimes “free” sources of data that speak to what consumers want, that brands could be used to inform their own product development work.

In this session, hear from Gravity Blankets co-founder Mike Grillo, and Big Spaceship’s SVP of Social Media Victor Pineiro, on how their companies have used social listening – both on social platforms and within their owned communities – to reinvent how product development is done.

Attend this session and learn:

• Hear about methods for product development that redefine how brands think
• How social listening and data mining can reinvent the wheel
• How Fortune 500 brands are utilizing trendwatching to generate product insights