When used right, data can be an amazing tool for any marketing professional. Utilizing social analytics and artificial intelligence can be the difference between assuming you’ve made a good decision and having a great data-driven strategy.
In this session, we’ll explain how you can harness the power of social intelligence. We’ll cover the tools available to help you drill down to the human layer of social conversations, and to derive concrete ROI from your social programs.
Attend this session and learn:
- See how analyzing social data unlocks key insights to better respond to customers
- Hear case studies on using social analytics to grow and protect brands
- Learn how to take the guess work out of customer personas and PR campaigns