There’s no doubt that influencer marketing has been an effective and popular strategy for marketers with more marketing dollars going to influencer marketing activities than ever before but this has also resulted in an increase in fraud, bots, fakes and declining organic reach.

In this session, Amy Luca, CEO of theAmplify, will discuss the issues facing marketers, the platforms, and influencers as well as discuss the tactics brands must employ to ensure influencer marketing continues to be an effective strategy for their brand. It’s the essential guide for how to succeed in 2019 and beyond.