For this year’s BAFTA film awards, EE worked with Publicis•Poke to create the world’s first 5G powered AI stylist. More than just a virtual presence, we brought it into the real world, joining forces with Shudu, one of the new breed of entirely synthetic influencers, with an enviable social presence and brand activation power.

This session will explore whether influencer culture is about to hit a tipping point where the enterprising humans behind it get left behind in the wake of brands delving into emerging technologies like AI and virtual avatars to explore new channels of consumer outreach.

Publicis•Poke deep dives into this changing landscape with perspectives from technology, strategy and the view from the client perspective, and explains how and why they made the design and technical decisions to make the BAFTA activation as impactful as possible, alongside sharing some thoughts on where this technology might take us next.