With unparalleled storytelling potential, influencer marketing has become one of the most sought after marketing channels, but as the field matures it’s important to take a minute to understand what the influencers prioritize. What do they want from their marketing partners? What are their preferences and long-term goals? How can advertisers walk a mile in their shoes to build better relationships?

In this session, Julius’ Karin Swanson is joined by a panel of influencers to discuss how marketers can better understand the influencer perspective and the nuances of being on the other side of the branded partnership.

Attend this session and learn:

• What the influencers care about from a storytelling and partnership perspective
• The personal and professional motivations for influencers on social media
• Best practices for engaging influencers in relation to compensation, communication, and the creative process