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Influencing the Moment of Truth: Utilizing Social Insights for Product Marketing

Hosted by Brandwatch

Thursday, February 25, 2016

New York

Business

0:40 minutes

How we interact with potential consumers, haters and brand loyalists has changed significantly over the past decades, and continues to rapidly evolve with how quickly we can exchange information. Emotions, purchase intent, influence and markets are in flux; in this session, we highlighted key use cases for planning a social strategy that has a rewarding shelf-life for you and your consumer.

Session Speakers

Kelly Autenrieth

Kelly Autenrieth

User Adoption Team Lead, North America, Brandwatch

Brit Ferguson

Brit Ferguson

Account Manager, Brandwatch

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