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From Inspiration to Action: Creativity that Drives Growth

Hosted by Pinterest

Tuesday, February 28, 2017

New York

Media

0:25 minutes

One of the biggest hurdles that marketers fact today is creating content that’s personalized and inspires people to act. Join Alastair Cotterill from Pinterest for a chat about how developing great creative based on “me” time instead of “them” time may not be as tricky as it may seem.

Audience takeaways:

  • Hear how shifting to this more personalized approach results in unique creative opportunities
  • See why great creative doesn’t just win awards, it actually drives business growth
  • Learn from examples of creative that inspires people and learn how brands can move them from inspiration to action on mobile platforms like Pinterest
  • Walk away with new ideas for creating engaging content on mobile

Session Speakers

Alastair  Cotterill

Alastair Cotterill

Global Head of Creative and Brand Strategy, Pinterest

Alex  Marsh

Alex Marsh

Director of Platform Innovation, BBDO

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