It’s been over two years since Instagram Stories launched. Fast forward to today and there are now over 500 million people using the feature daily. Yet, surprisingly, brands are still not getting the most out of one of the most powerful media formats available to them. In this session, Instagram and We Are Social will showcase the very best and most innovative uses of Instagram Stories, and dissect why the campaigns were so successful.

Attendees will leave the session inspired on why vertical video is the future and why Instagram Stories should be the format of choice for brand storytelling and driving traffic.

Attend this session and learn:

• Why Instagram Stories has to be the first slot on your media plan
• All the features available to you on Instagram Stories
• The award-winning ways brands have used the format
• Trends that are changing the way brands are using Instagram