In this panel, we bring together three expert perspectives to better understand the opportunity for brands & creators on Instagram & TikTok in 2020.
There’s no denying that Instagram has become the platform of choice for Influencer Marketing, with over 1BN monthly active users and a 33% increase in the use of #ad in the last year.
However, there’s an argument to say that with 1B downloads itself, 66% of their audience under the age of 30 and steady ad innovation, TikTok is presenting a huge opportunity for brands to grow in 2020.
What they both have in common is a push toward short-form video, rapid releases of new creator tools and a world of new territory for brands to map & understand when it comes to making an impact with communities.
So will one reign supreme or will they both prove to hold a critical space in influencer marketing & social strategies for marketers next year?
To weigh-in, we invite:
- Lisa Targett, UK General Manager of TRIBE who has seen over 12,000 micro-influencer campaigns run in the last two years run through their influencer marketplace on Instagram alone
- Ryan Martin, Brand Strategist at TikTok to discuss the traction the platform is gaining, how they’re viewing the Influencer Marketing opportunity & why they believe TikTok is the world’s leading destination for short-form video and a new wave of creativity
- Nicole Davies, is a social media influencer and content creator over at @nicolefdavies. Originally from Canada, now residing in Bristol, Nicole is a beautician turned blogger who considers herself to have a healthy obsession with social media. Nicole’s social feeds contain all things beauty and fashion and her long list of brand collaborations include the likes of Rimmel, John Frieda, Olay, Imperial Leather, and TikTok