As researchers, marketers, and consumers, we’ve been talking a lot about millennials for the last decade: we’ve heard that millennials are disrupting the retail industry, taking longer to buy homes, and voting with their wallets. And throughout the past decade, we’ve been simultaneously making predictions and projections about the next generation: Gen Z. Finally, Gen Z is at an age where they are making meaningful life decisions. Get early insight into your next generation of consumers from Snap, a platform millions of this Generation use daily.