Our industry today faces an ambivalent inflection point. As consumers, we remain devoted to platforms as a fundamental source of information and connectivity, yet at the same time we’ve begun to ask more questions, primarily around how much we’re able to trust the influences they hold over our cultural and our personal mental health. One company examining this topic is international data and analytics group, YouGov.
In this session, join Head of Digital Media and Technology Research at YouGov, Russell Feldman, as he explores this important conversation from the consumer perspective. Specifically, looking at questions spanning whether consumers feel they are engaging with honest stories or if they feel they’re intentionally lied to or misled on social media. His conversation will leverage data from all areas of YouGov’s business, in particular the custom research team.
Attend this session and learn:
- What it means to honestly portray oneself on social media
- How the public actually feels about promotions, advertising and company/brand likes on social
- Best practices and insights for navigating an age of misinformation and mistrust