In recent years, the industry has watched influencer marketing grow in popularity and it’s now slated to become a $5 to $10 billion business over the next five years. But it has also become a main focus of regulatory and self-regulatory concern, as both the Federal Trade Commission and the National Advertising Division became active in issuing guidance and bringing actions on the topic.

As we garner more concrete legal guidance from the controlling legal authorities, every day best practices can finally begin to take shape.

This panel will focus on new rules governing influencers and you’ll hear perspectives from key stakeholders working inside the business along with influencers themselves, on what industry can practically do to run a compliant – but cutting edge – modern marketing campaign.

Attend this session and learn:

• How to comply with FTC social media “influencer” rules
• The future of influencer marketing and best practices
• Legal guidance surrounding sponsored advertisements