What good is a story if nobody is listening? This session will spotlight how Reddit’s admins have learned from the platform’s hubs for genuine conversation, where vulnerability and dialogue power remarkable transformations each and every day. We will begin with a study of unique subreddits for civil discourse like r/ChangeMyView or honest self-reflection like r/AmITheAsshole and explore how their culture has informed Reddit’s transparent approach to communicating with its own users – and in turn how this has become the playbook for Reddit’s Brand Strategy team.

Attend this session and learn:

• Which Social Listening tools to use for Reddit
• How to derive insights from Reddit’s unique conversations
• Best Practices for engaging with Reddit users & communities