It’s been said that when people visit a museum, they often pay no mind to the frame of the artwork, though the framing of said work makes all the difference, so is the same when you think about people and their actions. The frame—or the context of the environment we’re in—has a great deal of impact on what we do, what we say, and how we consume. Therefore, understanding the dynamics of the environment will enable marketers to leverage these conditions in such a way that sways human behavior. In this session, we will explore these environmental dynamics, be they physical or digital, in such a way that will enable marketers to create ideas that move people.
Attend this session and learn:
- How to gain a new perspective on influencer marketing
- How to understand the dynamics of environments that strengthen marketing activations
- The keys to unlocking new creative opportunities for brand communications and brand kinetics