At the root of most successful campaigns, products and services today is one simple fact: the idea was able to inspire, not just sharing, but actual discussion and debate. We joined YouTube and Big Spaceship as they “unpacked” their process for building social strategy and campaigns around their potential to spark conversation.
As long time partners and managers for one of the biggest brands on the Internet, YouTube and Big Spaceship gave a high level view into their process for creating ideas that socialize for YouTube, and dove into the stories behind a few notable posts to illustrate each aspect of/philosophy behind their process.
- How they “curate the internet” and create impactful social content each day.
- How to best manage the integrated nature of the work through constant agility as brands seek to engage consumers on multiple platforms.
- How to better understand the role fast and slow culture plays in building winning social strategies.