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Making Mr. Bean Social

Hosted by Endemol Shine Group

Wednesday, November 14, 2018

London

Media

0:32 minutes

In 1990 Tim Berners-Lee created the Worldwide Web, forming the foundations for social media as we know it today. In the same year, Mr. Bean first hit our screens…

Mr. Bean is a global TV sensation, broadcast in 195 territories with nearly 30 years in continual distribution. But what you may not know, is that Mr Bean is also the biggest TV brand on Facebook globally with over 80 million fans. In fact, he has a bigger following than Justin Bieber, Taylor Swift, Harry Potter, Manchester United, Katy Perry…the list goes on. In 2017 Mr. Bean amassed more than 4.5 billion video views on YouTube which adds up to a total watch time of 38 thousand years.

When conceived in a pre-digital world, heritage brands are often confronted with the challenge of staying relevant in the era of social media. In this session we will hear from Mr. Bean producer Tom Beattie, and Endemol Shine Group’s Head of Digital Distribution & Partnerships, Andrew Crowfoot, about successfully nurturing your heritage brands through digital channels to engage new audiences and grow a global community.

Session Speakers

Tom  Beattie

Tom Beattie

Head of Animation and Childrens, Tiger Aspect Productions

Andrew  Crofoot

Andrew Crofoot

Head of Digital Distribution & Partnerships, Endemol Shine Group

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