The social listening industry was pioneered by geeks, not marketers. As a result, many brands still use metrics invented by software companies rather than those that matter to brand and product owners. Often, the over-promise of artificial intelligence has entrenched these legacy metrics, making it challenging for brands take integrated social data in a straight-forward yet transformational way.
In this talk, we’ll discuss what’s new in social listening, the importance of combining AI with human expertise, how to align social insights with marketing intelligence fundamentals, and the importance of social intelligence for mapping your organization’s digital transformation agenda.
Attend this session and learn:
- Outline of the social intelligence maturity model
- How brands move from social data to consumer insight
- Examples for equity tracking, trends, tribes, and influence