12 Month Subscription

$395

Save $200

  • 1 License
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(20% off tickets to NYC, LA, and London conferences)

EnterprisePackage

$2,495

Save $1,455

  • 10 Licenses
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(25% off tickets to NYC, LA, and London conferences)

Making the Leap from Listening to Insight: What AI Won’t Tell You

Hosted by Linkfluence

Tuesday, April 30, 2019

New York

Business

0:40 minutes

The social listening industry was pioneered by geeks, not marketers. As a result, many brands still use metrics invented by software companies rather than those that matter to brand and product owners. Often, the over-promise of artificial intelligence has entrenched these legacy metrics, making it challenging for brands take integrated social data in a straight-forward yet transformational way.

In this talk, we’ll discuss what’s new in social listening, the importance of combining AI with human expertise, how to align social insights with marketing intelligence fundamentals, and the importance of social intelligence for mapping your organization’s digital transformation agenda.

Attend this session and learn:

– Outline of the social intelligence maturity model
– How brands move from social data to consumer insight
– Examples for equity tracking, trends, tribes, and influence

Session Speakers

Benjamin  Duvall

Benjamin Duvall

Chief Evangelist, Linkfluence

Related Sessions

CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull

David Schneider

CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull

Rising Stars: A Conversation with Emma Martell, Virgin Trains

Social Media Week

Rising Stars: A Conversation with Emma Martell, Virgin Trains